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Always include your logo, and design with a color scheme and visuals that represent your company.
Tell them what they need to do next.
Your website and phone number should appear on both sides.
See Ultimate Test below about what pictures work best
Free estimates give homeowners an immediate value that isn�t dependent on them making a purchase.
List the benefits of your services.
When adding copy, keep your message clear, concise and impactful.
Include logos to boost your trustworthiness: Better Business Bureau, Trade association, Licence number.
The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned. See Safety Zone & Address area on our specs.
We've seen many images tested that have failed because they do not instantly say this is from a mover.
Cute images and puns require reading and understanding the content. The quick visual test leaves homeowner confused about what the postcard is about. Is this from a Dairy Delivery company?
Boxes with families does not instantly say mover. Is this about buying boxes?
Some stock artwork is ok but most of the time it is clear that it is not a real image from this business. A custom image always performs better than stock images.
An Image of your moving truck instantly says this is from a mover and will be kept because a homeowner needs to hire a mover.
We recommend custom photos:
A limited number of bullets is easier to read than a paragraph of text.
"Call for a Free Estimate" combines both your Call to Action (CTA) and an offer that homeowners value and can redeem now without having to hire.